Technology
TM
TM
Premium Clicks represent a paradigm shift in the fight against
click fraud. Many different Web sites today -- from major search
engines to small-time blogs -- publish hyperlinked ads. When a user
clicks through one of these ads, the site displaying the ad receives a
small payment from the entity that placed or syndicated it.
Click fraud is a scam involving fake clicks on ads. Bots can inflate
click counts by simulating interested human ad viewers. Human
fraudsters can falsify traffic by clicking many times on the same ad.
Unscrupulous ad publishers perform click fraud to inflate their
revenues. Unscrupulous online businesses do it to drain the
advertising budgets of their competitors. It's costing hundreds of
millions of dollars a year -- and growing. And it's undermining
confidence in online marketing.
Today, advertisers rely on ad-hoc filters to weed out fraudulent
clicks. Filters are somewhat effective, but far from perfect. Their
performance is hard for auditors to monitor. And the worst part is
that even the creators of filters cannot tell how well they're working.
Something new is needed.
RavenWhite's Premium Clicks are a bold new approach to click
fraud. Rather than relying on filters, Premium Clicks depend on
anonymous authenticators in users' browsers -- cryptographic
evidence that the user who clicks on an ad is an honest-to-goodness
person, and not a bot or fraudster. Premium Clicks are built on
RavenWhite's cache-cookie technology.
More information on RavenWhite's technologies is available in the
form of technical papers.
click fraud. Many different Web sites today -- from major search
engines to small-time blogs -- publish hyperlinked ads. When a user
clicks through one of these ads, the site displaying the ad receives a
small payment from the entity that placed or syndicated it.
Click fraud is a scam involving fake clicks on ads. Bots can inflate
click counts by simulating interested human ad viewers. Human
fraudsters can falsify traffic by clicking many times on the same ad.
Unscrupulous ad publishers perform click fraud to inflate their
revenues. Unscrupulous online businesses do it to drain the
advertising budgets of their competitors. It's costing hundreds of
millions of dollars a year -- and growing. And it's undermining
confidence in online marketing.
Today, advertisers rely on ad-hoc filters to weed out fraudulent
clicks. Filters are somewhat effective, but far from perfect. Their
performance is hard for auditors to monitor. And the worst part is
that even the creators of filters cannot tell how well they're working.
Something new is needed.
RavenWhite's Premium Clicks are a bold new approach to click
fraud. Rather than relying on filters, Premium Clicks depend on
anonymous authenticators in users' browsers -- cryptographic
evidence that the user who clicks on an ad is an honest-to-goodness
person, and not a bot or fraudster. Premium Clicks are built on
RavenWhite's cache-cookie technology.
More information on RavenWhite's technologies is available in the
form of technical papers.
RavenWhite Inc. holds pending patents on RHD, Premium Clicks, and a range
of other technologies for authenticating and protecting the private information of
consumers.
of other technologies for authenticating and protecting the private information of
consumers.
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© 2007 RavenWhite Inc.
All rights reserved.
All rights reserved.
TM
RavenWhite's Remote Harm Diagnostic (RHD ) is an
innovation that allows servers to scan users' browsers for evidence
of harmful activity. RHD can help financial institutions and other
online service providers detect phishing attacks against their
customers as well as infection by malware -- that is, harmful software
inadvertently installed by users. RHD is transparent to users, and
requires no client software installation. RHD is carefully designed to
protect user privacy during the scanning process.
RHD can be a powerful enhancement to other server-side security
technologies -- particularly online fraud-detection systems.
innovation that allows servers to scan users' browsers for evidence
of harmful activity. RHD can help financial institutions and other
online service providers detect phishing attacks against their
customers as well as infection by malware -- that is, harmful software
inadvertently installed by users. RHD is transparent to users, and
requires no client software installation. RHD is carefully designed to
protect user privacy during the scanning process.
RHD can be a powerful enhancement to other server-side security
technologies -- particularly online fraud-detection systems.